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APU University

APU University

Bachelor of Arts (Hons) in Marketing Management

Bachelor

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Duration

3 Years

Intake

March 9, July 28, September 24

Total Tuition Fees

108500

Faculties

College of Business, Marketing, Tourism and Hospitality

Course Overview

This major focuses on understanding customer behavior and building effective marketing strategies to increase sales and boost the brand. Students learn the basics of traditional and digital marketing, such as advertising campaign management, social media marketing, market analysis, and brand identity building. He also acquires skills in studying target audiences, creating content, and measuring campaign performance using data analytics tools.

English Requirements

One of the following certificates is required: IELTS: 5.0 TOEFL iBT: 40 Pearson (PTE): 47 MUET: Level 3.5 Or study English at the University Institute.

Entry Requirements

Bachelor's Degree Requirements Copy of the passport (first page). High school certificate with transcript (translated). Selfie (white background). IELTS certificate, if applicable. Please submit the requirements in PDF format.

Career Opportunities

Marketing Specialist Digital Marketing Specialist Campaign Manager Brand Manager Content Creator

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