Duration
3 Years
Intake
November,February,April,July,September
Total Tuition Fees
72100
Faculties
College of Business and Professional Studies
Course Overview
This major combines marketing principles and psychology to understand consumer behavior and how psychological factors influence purchasing decisions. It aims to prepare graduates capable of designing effective marketing strategies by analyzing customer needs, motivations, and behavior in different markets. It also focuses on brand building, marketing communication, and understanding the psychological aspects affecting consumers.
Core Areas/Subjects:
Marketing Principles
Consumer Behavior
Social Psychology
Digital Marketing
Marketing Research
Brand Management
Advertising and Marketing Communication
Market and Customer Psychoanalysis
English Requirements
5 in IELTS
Entry Requirements
1. Passport copy (first page).
2. High school certificate with transcript (translated).
3. Personal photo (white background).
4 . IELTS certificate, if available
Please submit the requirements in pdf format.
Career Opportunities
Marketing Specialist
Market Research Specialist
Brand Manager
Digital Marketing Specialist
Consumer Behavior Analyst
Public Relations Specialist
Advertising & Marketing Communications Officer
Working in marketing, advertising, e-commerce companies, government and private institutions