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Nilay University

Nilay University

Bachelor of Business Administration (Hons) in Marketing

BA

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Duration

3 years

Intake

January, June, September

Total Tuition Fees

69960

Faculties

School of Business Administration

Course Overview

Marketing is one of the most important business administration specializations, as it focuses on studying how to promote products and services, build brands, and increase company sales. The student learns how to understand customer needs, analyze the market, and develop effective marketing strategies that reach the target audience. The specialization also focuses on the use of modern means of marketing such as digital marketing and social media, in addition to studying consumer behavior and managing advertising campaigns. This major is suitable for those who love creativity, communication, and understanding the market. Traditional and digital marketing Consumer behaviour Branding Management Market research Advertisements and promotion Social media marketing Sales management Marketing strategies

English Requirements

5.5 in IELTS

Entry Requirements

1. Passport copy (first page). 2. Secondary school certificate with transcript (translated). 3. Personal photo (white background). 4. IELTS certificate, if available Please submit the requirements in PDF format.

Career Opportunities

Marketing specialist Assistant Marketing Manager Digital Marketing Specialist Advertising campaigns manager Social media specialist Sales employee Market analyst Brand manager Marketing coordinator Working in digital advertising and marketing companies

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