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UTM University

UTM University

Bachelor of Management (Marketing) with Honors

Bachelor

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Duration

4 Years

Intake

February,September

Total Tuition Fees

39636

Faculties

School of Business Administration

Course Overview

Management (Marketing) is concerned with the study of methods and strategies used in marketing products and services, building relationships with customers, analyzing markets and consumer behavior. The specialization aims to prepare cadres capable of developing marketing plans, managing advertising campaigns, and enhancing the position of institutions in local and international markets. It also focuses on developing analytical skills, communication, creativity, and the use of modern digital technologies to keep pace with the rapid developments in the world of business and marketing. The most important thing that the specialization focuses on Principles of Marketing and Brand Management. Consumer behavior and customer needs analysis. Preparing marketing plans and strategies. Digital marketing and social media marketing. Marketing research and market data analysis. Manage sales and customer relationships. Advertising, Promotion, and Public Relations. Develop products and services and improve their competitiveness.

English Requirements

5.5 in IELTS

Entry Requirements

1. Passport copy (first page). 2. High school certificate with transcript (translated). 3. Personal photo (white background). 4 . IELTS certificate, if available *Please submit the requirements in pdf format.*

Career Opportunities

Marketing Specialist. Marketing Manager. Digital Marketing Specialist. Brand Manager. Marketing Research Specialist. Sales Manager. Public Relations Specialist. Business Development Officer. Customer Relationship Manager. Marketing and Business Management Consultant.

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