II-Study
APU University

APU University

Bachelor of Arts (Hons) in Business Administration with a minor in Artificial Intelligence and Business Analysis

Bachelor

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Duration

3 Years

Intake

March 9, July 28, September 24

Total Tuition Fees

108500

Faculties

College of Business, Marketing, Tourism and Hospitality

Course Overview

This specialization focuses on the use of data and artificial intelligence to support decisions within companies. Students learn how to analyze business data, build simple models for forecasting, and use analytics tools such as advanced Excel and Power BI, while understanding the fundamentals of AI and its applications in marketing, operations, and customer management. The specialization combines managerial thinking with technical analysis to make more accurate and effective decisions.

English Requirements

One of the following certificates is required: IELTS: 5.0 TOEFL iBT: 40 Pearson (PTE): 47 MUET: Level 3.5 Or study English at the University Institute.

Entry Requirements

Copy of the passport (first page). High school certificate with transcript (translated). Selfie (white background). IELTS certificate, if applicable. Please submit the requirements in PDF format.

Career Opportunities

Business Analyst Data Analyst Business Intelligence Analyst Digital Marketing Analyst Business Analytics Consultant

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