
APU University
Bachelor of Arts (Hons) in Business Administration with a minor in Artificial Intelligence and Business Analysis
Bachelor
Duration
3 Years
Intake
March 9, July 28, September 24
Total Tuition Fees
108500
Faculties
College of Business, Marketing, Tourism and Hospitality
Course Overview
This specialization focuses on the use of data and artificial intelligence to support decisions within companies. Students learn how to analyze business data, build simple models for forecasting, and use analytics tools such as advanced Excel and Power BI, while understanding the fundamentals of AI and its applications in marketing, operations, and customer management. The specialization combines managerial thinking with technical analysis to make more accurate and effective decisions.
English Requirements
One of the following certificates is required:
IELTS: 5.0
TOEFL iBT: 40
Pearson (PTE): 47
MUET: Level 3.5
Or study English at the University Institute.
Entry Requirements
Copy of the passport (first page).
High school certificate with transcript (translated).
Selfie (white background).
IELTS certificate, if applicable.
Please submit the requirements in PDF format.
Career Opportunities
Business Analyst
Data Analyst
Business Intelligence Analyst
Digital Marketing Analyst
Business Analytics Consultant
