
MMU University
Bachelor (Hons) in Business Administration (Digital Business Administration)
Bachelor
Duration
3 Years
Intake
March,July,October
Total Tuition Fees
67250
Faculties
College of Business Administration and Accounting
Course Overview
The Bachelor of Business Administration (Digital Business Administration) focuses on managing and operating businesses in the digital environment using modern technologies. The student studies areas such as e-commerce, digital marketing, data analytics, digital platform management, and user experience, along with the fundamentals of business administration. The program combines managerial understanding and technical skills, and aims to prepare a graduate capable of developing online businesses, improving performance using data, and efficiently managing digital projects in a rapidly changing market.
English Requirements
5.5 in IELTS
Entry Requirements
1. Passport copy (first page).
2. High school certificate with transcript (translated).
3. Personal photo (white background).
4. IELTS certificate, if applicable
Career Opportunities
Digital Business Manager
Digital Marketing Specialist
E-commerce Manager
Data Analyst
Digital Platforms Manager
Digital Project Coordinator
Digital Transformation Consultant
