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Taylors University

Taylors University

Bachelor of Business Administration in International Business and Marketing (Hons)

Bachelor

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Duration

3 Years

Intake

February, April, September

Total Tuition Fees

127704

Faculties

School of Business Administration

Course Overview

The Bachelor of Business Administration in International Business and Marketing (Hons) is a discipline that combines business administration, international trade, and marketing, and aims to prepare graduates who possess the knowledge and skills necessary to work in global business environments. The program focuses on international marketing strategies, global trade management, consumer behavior, brand management, digital marketing, supply chain management, and business negotiation, qualifying graduates to manage business and marketing activities in local and international markets. The specialization focuses on: International Business Administration. Local and international marketing. Digital marketing and social media management. International trade, import and export. Brand management. Consumer Behavior and Marketing Research. Supply chain and logistics management. Entrepreneurship and strategic planning.

English Requirements

5.5 in IELTS

Entry Requirements

Copy of the passport (first page). High school certificate with transcript (translated). Selfie (white background). IELTS certificate, if applicable. Please submit the requirements in PDF format.

Career Opportunities

A manager or marketing specialist. International Business Manager. Business Development Manager. International Trade Specialist. Import and export officer. Brand Manager. Digital Marketing Specialist. Market Research Analyst. International Sales Manager. Work in multinational corporations, international trade companies, marketing and advertising companies, industrial and commercial enterprises, government agencies, and international organizations. Lecturer or researcher in business administration, marketing, or international trade.

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