Bachelor of Mass Communication in Advertising and Brand Management (Hons)

The Mass Communication specialization in advertising and brand management is one of the disciplines that combines media creativity and marketing strategies, and aims to prepare specialists capable of designing advertising campaigns, building the brand identity of organizations, and managing their reputation in the markets. The specialization focuses on understanding consumer behavior, media planning, digital marketing, creative content creation, and the use of various media to promote products and services. The student also acquires skills in brand development, market analysis, and advertising campaign management to enhance the competitiveness of organizations. The student studies in this specialization: Advertising and Media Planning. Brand management. Digital Marketing and Content Creation. Consumer Behavior and Marketing Research. Advertising and social media design. Marketing communication strategies.

5.5 in IELTS

Copy of the passport (first page). High school certificate with transcript (translated). Selfie (white background). IELTS certificate, if applicable. Please submit the requirements in PDF format.

Advertising Specialist. Brand Manager. Digital Marketing Specialist. Campaign planner. Creative content creator. Social Media Manager. Marketing Communication Specialist. Work in advertising and marketing agencies. Working in companies and commercial institutions. Working in media and digital platforms. Complete postgraduate studies in media, marketing, brand management, or business administration.